Chrysler Group LLC Reports September 2013 U.S. Sales Increased Slightly; Best September Sales Since 2007 | Harold Zeigler Newsletter Grandville MI
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Date posted: October 2, 2013

Chrysler Group LLC Reports September 2013 U.S. Sales Increased Slightly; Best September Sales Since 2007

Sales-Graph.jpgChrysler Group LLC today reported U.S. sales of 143,017 units, a 1 percent increase compared with sales in September 2012 (142,041 units), and the group’s best September sales since 2007.

The Chrysler, Dodge and Ram Truck brands each posted year-over-year sales gains in September compared with the same month a year ago. The Ram Truck brand’s 8 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 42-consecutive months in September.

“Even though industry sales dipped during September, Chrysler Group still managed to eke out a slight sales increase for the month,” said Reid Bigland, Head of U.S. Sales. “Our dealers had two less selling days in September compared with a year ago, but they still outperformed the industry and extended our sales streak to 42-consecutive months of year-over-year sales gains.”

Chrysler Group had four models that set sales records in September. The Jeep® Compass and Jeep Patriot each set a sales record for the month of September, as did the Dodge Dart compact sedan and the Dodge Challenger. Sales of the Dodge Durango full-size SUV were up 66 percent, the largest percentage sales gain by any Chrysler Group vehicle in September.

Chrysler Group finished the month with a 62-days supply of inventory (387,157 units). U.S. industry sales figures for September are projected at an estimated 15.7 million units Seasonally Adjusted Annual Rate (SAAR).

September 2013 U.S. Sales Highlights by Brand

Ram Truck Brand

Ram Truck brand sales were up 8 percent in September, the brand’s 26th-consecutive month of year-over-year sales gains. It was the brand’s best September sales since 2007 and the largest percentage sales gain of any Chrysler Group brand in the month. Sales of the Ram pickup truck were up 8 percent, its 41st-consecutive month of year-over-year sales gains and its best September sales since 2007.

The first of the all-new 2014 Ram ProMaster vans began rolling into Ram Truck dealerships across the country in September. The ProMaster lineup offers a list of key best-in-class features including fuel economy, cargo capacity and total cost of ownership. The new 2014 Ram Heavy Duty pickups, with best-in-class towing and best-in-class Gross Combined Weight Rating (GCWR), begin arriving in dealerships this month.

Dodge Brand

Dodge brand sales were up 3 percent in September, the brand’s best September sales since 2005 and its 28th-consecutive month of year-over-year sales gains. The Dodge Challenger and Dodge Dart compact sedan each recorded their best sales for the month of September. It was the Dart’s fourth straight month of year-over-year sales gains. Sales of the Dodge Durango full-size SUV were up 66 percent, the largest percentage sales gain by any Chrysler Group vehicle in September, and its 11th-consecutive month of year-over-year sales gains. Sales of the Dodge Charger were up 49 percent, its best September sales in three years.

Chrysler Group is celebrating its 30 years of minivan leadership this fall with special 30th-anniversary editions of the Dodge Grand Caravan and the Chrysler Town & Country minivans. The 2014 Dodge Grand Caravan 30th Anniversary Edition will be available on both the SE and SXT models, and will continue to set the mark in minivan value.

Chrysler Brand

Chrysler brand sales were up 2 percent in September, its best September sales since 2007. Sales of the award-winning Chrysler Town & Country minivan were up 4 percent, its best September sales since 2006. Chrysler Group is celebrating the 30th anniversary of the minivan as one of the leading innovators in the segment created back in late 1983. New for 2014 is the Chrysler Town & Country 30th Anniversary Edition which features unique exterior and interior trim in addition to its already extensive list of standard equipment. The first luxury minivan, the Town & Country debuted in 1989. Sales of the flagship Chrysler 300 full-size sedan were up 6 percent, its best September sales performance in six years.

Jeep® Brand

Two of the four Jeep brand models set sales records in September. The Jeep Patriot and Jeep Compass each registered their best ever September sales. The Compass, with its 27 percent sales increase, had the largest percentage sales gain of any Jeep brand model. Sales of the Jeep Grand Cherokee were up 19 percent, its best September sales in 10 years. Jeep brand sales were down 5 percent in September compared with the same month a year ago.

The Jeep brand announced in September that it will offer a 2014 Wrangler Dragon Edition this fall, built from the popular concept first seen at the 2012 Beijing International Automotive Exposition. Based on the Jeep Wrangler Sahara, the Dragon Edition has numerous unique exterior and interior styling cues consumers will appreciate. Available only in black and as a four-door Unlimited model, the Wrangler Dragon Edition features Bronze Satin Gloss trim inside and out.

FIAT Brand

FIAT brand sales were down 24 percent in September, compared with the same month a year ago. But 2013 has been a good year for the FIAT brand in the United States. The brand added the larger Fiat 500L and the Fiat 500e all-electric models to its product lineup, and until September, the brand realized 18-consecutive months of year-over-year sales growth.

 

Chrysler Group LLC U.S. Sales Summary Thru September 2013
      Month Sales Vol %       Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
500 2,126 4,176 -49% 28,994 32,742 -11%
500L 1,031 0 NEW 3,748 0 NEW
FIAT BRAND 3,157 4,176 -24% 32,742 32,742 0%
200 9,583 9,881 -3% 102,859 100,267 3%
300 5,036 4,762 6% 44,186 53,630 -18%
Town & Country 10,632 10,207 4% 90,701 87,569 4%
CHRYSLER BRAND 25,251 24,850 2% 237,746 241,466 -2%
Compass 4,487 3,535 27% 41,736 31,903 31%
Patriot 6,053 5,428 12% 58,910 49,061 20%
Wrangler 11,984 12,097 -1% 119,941 108,477 11%
Liberty 34 5,646 -99% 6,101 63,674 -90%
Grand Cherokee 14,906 12,539 19% 128,697 112,075 15%
JEEP BRAND 37,464 39,245 -5% 355,385 365,190 -3%
Caliber 0 187 -100% 45 10,021 -100%
Dart 7,922 5,235 51% 65,836 9,255 611%
Avenger 5,099 8,716 -41% 78,599 74,738 5%
Charger 8,713 5,863 49% 73,342 63,485 16%
Challenger 3,932 3,230 22% 42,577 33,623 27%
Viper 45 0 426 20
Journey 6,955 7,627 -9% 64,789 59,351 9%
Caravan 10,946 13,488 -19% 91,570 108,127 -15%
Nitro 0 24 0 3,240
Durango 4,964 2,986 66% 44,650 30,052 49%
DODGE  BRAND 48,576 47,356 3% 461,834 391,912 18%
Dakota 0 8 0 488
Ram P/U 28,145 25,973 8% 262,787 213,593 23%
Cargo Van 424 433 -2% 6,509 5,279 23%
RAM BRAND 28,569 26,414 8% 269,296 219,360 23%
TOTAL CHRYSLER GROUP LLC 143,017 142,041 1% 1,357,003 1,250,670 9%
          TOTAL CAR 43,487 42,050 3% 440,612 377,781 17%
          TOTAL TRUCK

 

Source: [Chrysler Media]


   
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