Chrysler Group LLC Reports August 2013 U.S. Sales Increased 12 Percent; Best August Sales in Six Years | Harold Zeigler Newsletter Grandville MI
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Date posted: September 16, 2013

Chrysler Group LLC Reports August 2013 U.S. Sales Increased 12 Percent; Best August Sales in Six Years

Sales-Graph.jpgChrysler Group LLC today reported U.S. sales of 165,552 units, a 12 percent increase compared with sales in August 2012 (148,472 units), and the group’s best August sales since 2007.

The Chrysler, Jeep®, Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in August compared with the same month a year ago. The Ram Truck brand’s 29 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 41-consecutive months in August.

“Last month we achieved our strongest retail sales in the past 60 months,” said Reid Bigland, Head of U.S. Sales. “All aspects of our business continue to improve as evidenced by our streak of 41-consecutive months of year-over-year sales gains.”

Chrysler Group had six models that set sales records in August. The Dodge Journey mid-size crossover, with its 12 percent increase, had its best sales month ever. In addition, the Dodge Challenger, Dodge Dart, Jeep Wrangler, Jeep Compass, and Jeep Patriot each recorded their best sales for the month of August.

Chrysler Group finished the month with a 62-days supply of inventory (364,641 units). U.S. industry sales figures for August are projected at an estimated 16.1 million units Seasonally Adjusted Annual Rate (SAAR).

August 2013 U.S. Sales Highlights by Brand

Ram Truck Brand

Ram Truck brand sales were up 29 percent, the brand’s best August sales since 2007. August was the sixth-consecutive month in which the Ram Truck brand registered the largest percentage year-over-year sales gain of any Chrysler Group brand. Sales of the Ram pickup truck were up 31 percent, its 40th-consecutive month of year-over-year sales gains and its best August sales since 2006. Sales of the Light Duty Ram pickup were up 34 percent in August, driven by a sharp increase in Crew Cab pickups, while Heavy Duty Ram sales increased 26 percent.

The Ram Truck brand was named the “Most Ideal Popular Brand” in AutoPacific’s 2013 Ideal Vehicle Awards in August. The Ideal Vehicle Awards are based on responses to AutoPacific’s New Vehicle Satisfaction Survey. AutoPacific asked owners to indicate a desire to change their vehicle in 15 different categories, ranging from power and acceleration to safety features and storage, after having owned and driven their vehicle for 90 days.

Dodge Brand

Dodge brand sales were up 12 percent in August, the brand’s best August sales since 2003 and its 27th-consecutive month of year-over-year sales gains. The Dodge Challenger and Dodge Dart compact sedan each recorded their best August sales, while the Dodge Journey midsize crossover, with its 12 percent increase, had its best sales month ever. The Dart recorded its third straight month of year-over-year sales gains. The Dart added to its list of awards in August with a Top Safety Pick+ from the Insurance Institute for Highway Safety.

Dodge Charger sales were up 37 percent in August, while sales of the Dodge Durango full-size SUV increased 117 percent. Durango registered its best August sales in eight years.

Jeep® Brand

Jeep brand sales were up 8 percent in August, the brand’s best August sales in 11 years. All Jeep brand models in production recorded sales gains in August compared with the same month a year ago. The Jeep Wrangler, Jeep Compass, and Jeep Patriot each recorded their best sales ever for the month of August. Sales of the Patriot were up 42 percent, the largest percentage increase of any Jeep brand model for the month. Sales of the Jeep Grand Cherokee were up 40 percent, its best August sales since 2003. It also was the Grand Cherokee’s best sales month so far this year. The Grand Cherokee was named “Most Ideal Mid-Size SUV” in August for the third-consecutive year in AutoPacific’s 2013 Ideal Vehicle Awards.

Chrysler Brand

Chrysler brand sales were up 2 percent in August led by the Chrysler 300 full-size sedan’s 27 percent year-over-year sales gain. It was the 300’s best August sales since 2007 and best sales month so far this year. Sales of the Chrysler Town & Country minivan were up 11 percent, its best August sales since 2002, as well as the vehicle’s best sales month so far this year. The award-winning Town & Country in August captured an additional honor being named the “Most Ideal Minivan” in AutoPacific’s 2013 Ideal Vehicle Awards based on owners’ ratings of their 2013 vehicles.

FIAT Brand

The FIAT brand recorded its best sales month since launching the Fiat 500 in 2011 and its 18th-consecutive month of year-over-year sales gains. FIAT brand sales were up 1 percent in August compared with the same month a year ago. Sales of the all-new 2014 Fiat 500L, the newest addition to the FIAT brand product lineup, increased 26 percent in August compared with sales in the previous month of July. FIAT studios across the U.S. began selling the 500L in June.

The 2014 Fiat 500L was named in August by Kelley Blue Book to its list of the “10 Best Back-to-School Cars.” Kelley Blue Book’s editors praised the 500L’s iconic styling and Euro charm, as well as its fuel economy, safety, versatility, and value. The FIAT brand also unveiled in August the Fiat 500 Cattiva, which provides the 500 Sport and 500 Turbo models with a factory-tuned look, and the Fiat 500c GQ Edition, continuing the brand’s tradition of premium, limited-production lifestyle cars for discerning customers.

Chrysler Group LLC U.S. Sales Summary Thru August 2013
      Month Sales Vol %       Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
500 2,976 4,150 -28% 26,868 28,566 -6%
500L 1,214 0 NEW 2,717 0 NEW
 FIAT BRAND 4,190 4,150 1% 29,585 28,566 4%
200 10,139 11,997 -15% 93,276 90,386 3%
300 5,909 4,668 27% 39,150 48,868 -20%
Town & Country 12,630 11,405 11% 80,069 77,362 3%
 CHRYSLER BRAND 28,678 28,070 2% 212,495 216,616 -2%
Compass 5,249 3,756 40% 37,249 28,368 31%
Patriot 7,170 5,056 42% 52,857 43,633 21%
Wrangler 15,825 13,293 19% 107,957 96,380 12%
Liberty 19 7,886 -100% 6,067 58,028 -90%
Grand Cherokee 17,976 12,848 40% 113,791 99,536 14%
 JEEP BRAND 46,239 42,839 8% 317,921 325,945 -2%
Caliber 0 332 -100% 45 9,834 -100%
Dart 6,901 3,045 NEW 57,914 4,020 NEW
Avenger 6,351 7,973 -20% 73,500 66,022 11%
Charger 7,448 5,419 37% 64,629 57,622 12%
Challenger 4,392 3,311 33% 38,645 30,393 27%
Viper 61 0 381 20
Journey 8,890 7,922 12% 57,834 51,724 12%
Caravan 12,569 16,428 -23% 80,624 94,639 -15%
Nitro 0 34 0 3,216
Durango 6,246 2,884 117% 39,686 27,066 47%
 DODGE  BRAND 52,858 47,348 12% 413,258 344,556 20%
Dakota 0 2 0 480
Ram P/U 33,009 25,215 31% 234,642 187,620 25%
Cargo Van 578 848 -32% 6,085 4,846 26%
 RAM BRAND 33,587 26,065 29% 240,727 192,946 25%
TOTAL CHRYSLER GROUP LLC 165,552 148,472 12% 1,213,986 1,108,629 10%
          TOTAL CAR 45,391 40,895 11% 397,125 335,731 18%
          TOTAL TRUCK 120,161 107,577 12% 816,861 772,898

 

Source: [Chrysler Media]


   
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