2013 Chrysler Town & Country Leads Minivan Segment in Initial Quality | Harold Zeigler Newsletter Grandville MI
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Date posted: July 16, 2013

2013 Chrysler Town & Country Leads Minivan Segment in Initial Quality

2013 Chrysler Town & Country(2013 Chrysler Town & Country Shown Above)

• Chrysler Town & Country ranks highest for initial quality in minivan segment

• Chrysler 300 ranks in top three of large car segment

The most-awarded minivan Chrysler Town & Country earns another honor as the highest-ranking minivan in the J.D. Power 2013 U.S. Initial Quality StudySM (IQS).

IQS is based on responses from more than 83,000 owners of new 2013 model-year vehicles who were surveyed about issues with their vehicles after 90 days of ownership. The study asks customers to identify issues with the vehicle’s design, as well as defects.

“The Chrysler Town & Country is the highest-ranking minivan in two of the three most recent initial quality reports,” said Doug Betts, Senior Vice President – Quality, Chrysler Group. “The team at Windsor Assembly Plant has really embraced World Class Manufacturing and recognizes that every employee has a role in improving the quality of our vehicles.”

The minivan assembly plant in Windsor, Ontario, is one of four Chrysler Group manufacturing plants to achieve the bronze level following a World Class Manufacturing audit, meaning they have demonstrated clear know-how and competence in eliminating waste in the manufacturing process while improving productivity and quality.

The Chrysler brand moved up 10 positions in this year’s study and the Chrysler 300 series ranked third for initial quality in the large car segment.

In releasing its revamped study, J.D. Power noted that nearly two-thirds of the problems reported by customers across the entire industry were related to the vehicle’s design, as opposed to components with a defect or malfunction.

“We don’t want our customers inconvenienced by any issue, regardless of whether it’s something that breaks or a design feature the customer doesn’t like,” Betts explained. “Quality means different things to different customers and we design and build vehicles to appeal to a diverse customer base. Chrysler Group has defined six different types of quality and we have teams working hard to make improvements across the board.”

 

Source: [Chrysler Media]


   
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